Good Smile Company

Good Smile Company is a Japanese entertainment company founded in 2001 and headquartered in Tokyo, specializing in figure manufacturing, game development, and anime production. The company is best known worldwide for its Nendoroid and Figma collectible figure lines, which feature characters from popular anime, games, and movies.

Beyond collectibles, Good Smile Company has expanded into game publishing and development, collaborating with studios to bring anime-inspired games to global audiences. It is the publisher of NEKOPARA Sekai Connect, a social romance visual novel developed by NEKO WORKs. The game expands the beloved NEKOPARA series with new catgirls from around the world, patisserie management, and a global popularity contest, and is planned for PC, iOS, and Android in 2026. Through projects like this, the company brings its expertise in character design and storytelling into interactive experiences.