Moonton Games, best known for Mobile Legends: Bang Bang, is branching into the life simulation genre with Lovania, a whimsical title that emphasizes storybook-style visuals and cosy gameplay. The game is currently undergoing a closed beta test in China, with pre-registration campaigns expected to roll out internationally in the coming months.
Development-wise, Lovania represents Moonton’s attempt to diversify beyond competitive MOBAs. Players can choose from multiple characters, design their homes, and even terraform their backyards, creating a personalized living space.
The game emphasizes creative freedom and social interaction, allowing players to build relationships, engage in community events, and explore magical settings. This positions Lovania closer to Animal Crossing: New Horizons or Disney Dreamlight Valley, but with a stronger emphasis on narrative-driven play and multiplayer connectivity. The art direction, described as “storybook visuals,” sets it apart from more realistic sims, offering a hand-drawn aesthetic that appeals to fans of cosy and casual gaming.
The appeal lies in its blend of narrative depth and creative customization, which could resonate with players seeking alternatives to grind-heavy mobile titles. However, sustaining engagement will require regular updates and seasonal events, as the genre thrives on community-driven content.
Lovania is currently limited to China’s closed beta, with no confirmed global release date yet. Localization and monetization models may vary by territory, particularly in Asia where Moonton traditionally tailors events. Here is the official website, and you can apply to the survey to join the Beta test. Just remember, all in Chinese.
